Isuzu D-Max and S-Cab makes BS6 comeback
Published On Oct 14, 2020
The company also brings D-Max Super Strong with a 1,710 kg payload to those customers who want a big pick-up. The new D-Max Super Strong would be priced at ₹ 8,38,929/- (ex-showroom, Mumbai). The new BS6 range comes with refreshed looks, aggressive styling, and several segment-leading features.
Isuzu Motors India launched the much-awaited, BS6 compliant D-Max Regular Cab and D-Max S-Cab in India today. Expanding the commercial vehicle range, the company added a new variant D-Max Super Strong with a 1,710 kg payload to lead its commercial vehicle range. With the addition of this new vehicle, Isuzu Motors India now offers the D-Max Regular Cab High-Ride with a flat deck, D-Max Regular Cab-Chassis, S-Cab Standard-Ride, S-Cab High-Ride and the new D-Max Regular Cab Super Strong, offering more versatile options for all business and professional requirements. The new D-Max Super Strong would be priced at ₹ 8,38,929/- (ex-showroom, Mumbai). There will be an attractive introductory price for the entire D-Max range for the upcoming festive season (on limited stock).
Isuzu range of pickups is targeted at more premium and niche customers within India's growing pickup segment. It takes on the popular Bolero Pickup and Tata Yodha pickups in the small commercial vehicle segments. Overall, Indian small commercial vehicles and light commercial vehicles have become vibrant with several key brands and product segments.
The Isuzu pickup range is powered by a 2.5 litre ISUZU 4JA1 Engine, the enhanced range of commercial vehicles project an aggressive stance with their new styling and refreshed design. The D-Max Regular and D-Max S-Cab will be available in splash white and titanium silver colours along with the all-new Galena Grey colour.
The refreshed models come packed with added features both on the exterior and interior. The distinctive exterior is more aerodynamic in design. It sports a bolder look with the new grille, bonnet and bumper designs. It is further highlighted by the new headlamp design integrated with turn indicators.
The new pick-up range comes with several segment first features in the commercial vehicle category in the industry. Both the variants of D-Max are equipped with Variable Geometry Turbocharger that allows effective fuel burn. Also, an effective set of after-treatment devices, including LNT (Lean NOx Trap), DPD (Diesel Particulate Diffuser) and P-SCR (Passive Selective Catalyst Reduction), the vehicles effectively manage the treatment of the exhaust gases and particulate matter. The Isuzu D-Max Regular Cab and S-Cab are the only vehicles in the segment with an electronically controlled EGR (Exhaust Gas Recirculation) system.
New Features on the Pickup Range
- Variable Geometric Turbocharger ·
- After Treatment Devices including LNT (Lean NOx Trap), DPD (Diesel Particulate Diffuser) and P-SCR (Passive Selective Catalyst Reduction)
- Electronically controlled Exhaust Gas Recirculation system
New Styling & Refreshed Design
- Bolder look & Design
- New grille, bonnet, bumper & headlamp design
- Multi-Information Display cluster with Gear Shift Indicator
Both models now come with the MID (Multi-Information Display) cluster with GSI (Gear Shift Indicator) that enables the driver to use the ideal gear in any driving condition to ensure the vehicle's best in terms of torque, fuel management and drivetrain durability. Taking comfort to a higher level, the D-MAX range has seats that now come with high quality fabric upholstery. It also has height adjustable seat belts for occupant comfort and safety. Additionally, again a segment first, the sliding co-driver seat in the new vehicles adds to the co-driver's comfort.
Robust Built Quality
ISUZU vehicles are renowned for their tough build quality and the D-Max Regular Cab and S-Cab stay true to this reputation. The vehicles are fully loaded with best-in-class occupant safety with front and rear crumple zones, cross car front beam, door side intrusion, collapsible steering column and underbody steel protection for the drivetrain. Additionally, the new vehicles have BOS (Brake Override System) which cuts power to the engine in case of panic braking (when the brake and accelerator pedals are being depressed simultaneously).
With their robust design and unmatched reliability, the Isuzu D-Max and D-Max S-Cab are a perfect combination for those buyers who seek not only performance but also want a dependable partner willing to go with them on their path to progress. The Isuzu D-Max and D-Max S-Cab vehicles are highly durable and torture-tested for over 40 lakh kms. On various terrain, thereby making them the most preferred partner on the road for the progressive Indian customers.
Comfort & Safety
- Sliding co-driver seat
- Height adjustable seat belts
- Rear crumple zones
- Cross car front beam
- Door side intrusion
- Collapsible steering column
- Underbody steel protection for the drivetrain
- Brake Override System
Commenting on the launch of the new vehicles, Tsuguo Fukumura, managing director, Isuzu Motors India, said, “The Isuzu D-Max and D-Max S-Cab have always struck a chord with our customers for being vehicles offering the perfect combination of space, strength and performance to steer ahead of the curve in business and in life. We at Isuzu are committed to bring in reliable technology and engineering to the Indian market. Isuzu is globally renowned for making tough, reliable and durable vehicles and the new D-Max and D-Max S-Cab personify these characteristics”.
“We are happy to introduce many first-in-segment features including, the Variable Geometry Turbocharger, Brake Override System, new Multi-information display with Gear Shift Indicator, electronically controlled EGR and sliding co-driver seat in our vehicles. With so many satisfied customers choosing the Isuzu D-Max and S-Cab, we are sure that they will extend their popularity with the BSVI range as well”, said Fukumura.
Ken Takashima, Deputy Managing Director, Isuzu Motors India, said, “Our vehicles are designed to offer the perfect combination of style, power and road presence while also providing excellent comfort and safety. The Indian automotive market is going through a change and we are excited to be present here in these times with our latest offerings. As a responsible brand, we are doing everything to bring a new generation of products faster to the market. We are excited to unveil our refreshed D-Max and D-Max S-Cab which are not only BSVI compliant, but are designed and developed to truly enhance the value proposition for our aspiring customers”.
“The D-Max has been a success story for many in India and we are confident that the D-MAX Super Strong model will be the right partner for success,” added Takashima.