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Electric Vehicle makers e-Ashwa Automotive’s unique Decentralised Co-Assembly Unit concept in India

Published On May 27, 2022By Trucksdekho Editorial Team

-Under this new concept, e-Ashwa is setting up Assembly Units in different parts of the country with interested local partners on joint ownership basis

-The local operation partner will end to end manage the co-assembly unit

-Each Decentralised Assembly Unit is located at least 100 KMs from other Assembly Unit

-e-Ashwa Retails electric 2 and 3 with 800+ strong retail network

e-Ashwa Automotive, a leading electric vehicle manufacturing brand in India has entered the new era of the Decentralised Co-Assembly Unit concept in the EV industry at multiple locations under joint ownership between e-Ashwa and the licensee of the Assembly Unit.

At present, the firm has 26 Co-Assembly Units in 16 states including Uttar Pradesh, Madhya Pradesh, Gujarat, Rajasthan, Haryana, Punjab, Maharashtra, Telangana, West Bengal, Bihar, Jharkhand, Jammu & Kashmir, Uttarakhand, Goa, Delhi, Himachal Pradesh.

Located in Close Proximity

This Decentralised Co-Assembly Unit is set up by e-Ashwa in a joint venture with someone interested in setting up such a unit with e-Ashwa and is willing to co-invest not only the Investment amount required for such a unit but also willing to act as a local operational partner of e-Ashwa and willing to do an end to end management of the unit. Such an Assembly line is given a periphery of 100 KMs in each direction by keeping the place of the unit at the centre.

This jurisdiction becomes exclusive to the unit and e-Ashwa provides the following value addition to the unit:

  • Right to use the brand name of e-Ashwa in the given territory
  • All approvals to manufacture and sell vehicles are provided free of cost
  • Complete ecosystem of Vendors and suppliers, Manpower, training, infrastructure establishment, accounting and compliance, standard operating procedure as well as customers are provided free of cost
  • Complete technical knowhow is provided
  • The entire dealer and distributor network of the given territory is provided
  • Ability to start the operations and earn revenue as well as margins from the first day
  • Hand Holding for every small or large issue is provided
  • Assurance of a healthy ROI

Strong Portfolio and Wide Network

To cater for the customers across all key regions in India, e-Ashwa Automotive has a strong presence in both electric two-wheelers and three-wheelers segments with an 800+ retail store network across the country. The firm introduced its own branded electric vehicles in 2021 and currently has over 12 different lithium-ion models in the electric two-wheelers segment including electric scooters and electric motorcycles. These new low-speed two-wheelers under the e-Ashwa brand can run up to 25km/hour with 70 to 100kms mileage. Under electric 3-wheelers, e-Ashwa has launched passenger 3-wheelers and cargo 3-wheelers for auto drivers & unemployed youths and small businesses & entrepreneurs respectively. 

Speaking on this unique concept in the EV industry, Vikas Gupta, CEO & Founder, e-Ashwa Automotive, said, We are proud to announce this new concept of Co-Assembly Unit every 100 kilometres in all the key markets. Currently, we have launched this concept in over 16 states of the country. This concept has helped people who shake hands with e-Ashwa to become entrepreneurs with least risk and reasonably high rewards, and has helped e-Ashwa in gaining exceptionally fast growth paths, better sales, after sale service, repair and maintenance management. e-Ashwa intends to adopt this new concept in few new areas where it proposes to enter in near future and continue with the same decentralised Co-Assembly under joint ownership at multiple locations to challenge the traditional way of centralised mega manufacturing based at one location.”

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