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​Eicher Polaris Ties Up With TrucksDekho for Promotion of Multix 3-in-1 Vehicle

Published On Mar 07, 2017By Lisa Pradhan

Eicher Polaris, a 50:50 joint venture between Eicher Motors and Polaris Industries, has collaborated with TrucksDekho, India’s most comprehensive and dedicated commercial vehicle portal, for promoting its 3-in-1 utility vehicle, the Eicher Polaris Multix.

As digitization is becoming the order of the day, Eicher Polaris is aiming to leverage the reach of TrucksDekho and highlight its product to commercial vehicle buyers pan India.

This collaboration is the first of its kind for Eicher Polaris. As part of the association, TrucksDekho will promote the new Eicher Polaris Multix on its portal and social media channels, thus creating more awareness of the product among customers visiting the TrucksDekho site.

Speaking on the tie-up, Ankur Shukla, VP, Marketing, Eicher Polaris Ltd., said, “Eicher Polaris is happy to collaborate with TrucksDekho, the leading innovative solutions provider in the digital space. Multix is an unique vehicle which has been designed exclusively to meet the ever evolving needs of the Indian businessman. Through TrucksDekho, we are confident that we can reach out to more customers and increase the reach and subsequent sales numbers of the new Multix 3-in-1 personal utility vehicle.”

Showing his enthusiasm on the partnership, Robinder Gauba, Business Head, TrucksDekho, said, “The potential for brands to leverage the digital space is huge and TrucksDekho always looks forward to aid CV makers by providing them the right platform to market their products. The YoY growth rates pertaining to commercial vehicle searches have been really encouraging and its time that OEMs embrace digitization. We feel excited that Eicher Polaris has joined hands with us to enhance its reach among digitally proactive customers and we are happy to promote the innovative 3-in-1 Multix through TrucksDekho.”

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