Eicher celebrates national road safety month with a slew of initiatives
Published On Mar 25, 2021
The company conducted 400 activities across 19 states and 46 cities, to raise awareness level on road safety among trucking ecosystems across India. Conducted awareness sessions, vision and hearing healthcare screenings, driver training and road safety programmes for truck drivers.
Focusing on the importance of road safety and bringing awareness to this area, Eicher Trucks & Buses participated actively in the National Road Safety month from 18th of January till 17th of February across the country.
As part of the drive, Eicher conducted 400 activities across 19 states, spread in 46 cities, to raise awareness level on road safety among different stakeholders, covering 27,000+ people including students. This initiative was supported by the Ministry of Road Transport & Highways, India.
Truck Drivers Key Stakeholder
Eicher has always remained at the forefront of an initiative that offers benefits to the entire commercial vehicle industry ecosystem, and the driver community is especially one of the key focus areas for the company as they are the backbone of trucking. Thus, the company conducted a month-long series of activities, to observe Road Safety month. It included over 140+ driver awareness programmes by VECV which included driver training covering crucial aspects of safe transportation, emission control methods in BSVI Technology and its functions and maintenance, using high impact driver education series in multilingual content.
Over 180 vision and hearing healthcare screening programs for the transport segment and 22 driver awareness programmes through the Driver Pragati Kendra associations were also set up. This stems from Eicher’s belief that ensuring correct eyesight and overall health and well-being of CV drivers is critical for surviving safe and secure drive times spanning lengthy hours. Some of the key states tapped were Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, West Bengal, Madhya Pradesh, Haryana, Uttar Pradesh, Gujarat, Rajasthan and Maharashtra among others.
The company also conducted extensive road safety programmes through inter-school quiz competitions, snake ladder competitions, picture quizzes, video screening van and household surveys in Indore. During the programme, road safety and driver education films produced by Eicher were screened extensively.
All of these activities were facilitated by the Eicher Group Foundation in association with SIAM (Society of Indian Automobile Manufacturers), Dr Shroff Charity Eye Hospital and partner hospitals. The Indore Police and implementing agencies like Green Arrows and Reserve Indore contributed immensely to the successful observation of the safety month.