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DICV rejigs top management

Published On May 11, 2020By Trucksdekho Editorial Team

The maker of BharatBenz trucks and buses announces the appointment of two new executives. A leadership change at the bus division, and also the integration of customer services business with marketing and sales. 

Daimler India Commercial Vehicles (DICV) today announced the appointment of two new top executives, Muthu Maruthachalam C and Karl-Alexander Seidel.

Muthu Maruthachalam C joined DICV in the project phase in 2009, where he specialized in project management for heavy-duty trucks and helped bring the trucks to market launch in 2012. In 2015, Muthu moved to another Daimler entity, Mitsubishi Fuso Truck and Bus Corporation (Japan), where he oversaw product reliability and warranty for FUSO trucks and buses globally. Muthu replaced Ralf Mungenast as VP of supplier management & logistics trucks Asia India as of April 1, 2020.

Karl-Alexander Seidel worked as part of the team that established DICV in 2008 and 2009 before re-joining DICV in 2014, where he was initially responsible for powertrain supplier management. Since then he has headed various functions, including logistics, supplier & quality management and operations at Daimler Buses in India. Karl-Alexander replaced Thomas Fricke as head of Daimler Buses India from May 1, 2020.

Commenting on this organizational change, Satyakam Arya, Managing Director & CEO, Daimler India Commercial Vehicles, said: “Muthu Maruthachalam C and Karl-Alexander Seidel are highly capable leaders with a wealth of experience in the automotive industry. Their competence will help DICV grow its business both here and abroad. ”

Integrate Customer Service Business

Announcing another change at the Indian business, the firm now has integrated the customer service business with marketing & sales function under Rajaram Krishnamurthy, VP of Marketing & Sales and Customer Services.

Regional Heads empowered with responsibility for complete business within their respective zones (North, South East, West)

By integrating the marketing & sales and customer service divisions, the firm is ensuring a seamless link between customer needs and the products and services it provides. Furthermore, the regional heads are being empowered for the entire gambit of business they handle with a single face to the customer. This will also enable them to tailor the solutions it offers on a local level and improves the speed of response to the customers. 

DICV organizes its Indian business into four regional zones; North, South, East and West. Each zone’s Regional Head will now be in charge of their area’s complete business, giving them more autonomy to make agile decisions.

“India is immensely diverse in terms of geography, language, culture, and customs. Each region is different from another country. By empowering Regional Heads to make decisions at a local level, we offer our customers solutions that suit their individual business needs,” explained Rajaram Krishnamurthy.

Also read: BharatBenz surpasses 100,000 trucks sale, firmly established in India

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