Daimler's BharatBenz emerges as a major brand in truck market

Until a few years ago, the realm of commercial vehicles housed a select few names such as Ashok Leyland, Tata, Volvo etc. Daimler, the parent company of Mercedes-Benz, has been a popular brand abroad and in European markets. However, the company had placed its footprint on Indian territory with the all new brand, 'BharatBenz'.

These trucks are of a heavy duty segment, meant specially for haulage and long distance transport. After being inaugurated and introduced in 2012, trucks under this brand have seen an astonishing rise in sales in a period of just two years. Daimler's BharatBenz trucks are all tailored and made on Indian soil, ensuring lower costs without compromise in quality. Combining this with Mercedez standard engineering and safety foundations, these trucks have won over the trust of customers for their reliability, efficiency and performance. Daimler's brand is sizing up a good hold over the market both here, and are sure to perform in neighbouring countries as well.

Markets that demand infrastructural development are dependent on heavy duty truck segment, and as a result, the demand for vehicle in this field is booming over the years. Daimler is capitalising on this and releasing trucks through its new brand, which has received a rather overwhelming response.

Daimler had entered the Indian market in 2012, and had set up a state of the art manufacturing facility in Oragadam, Tamil Nadu. Since then, the company had rolled off 10000 units of trucks under its BharatBenz brand, and this is a formidable achievement for the course of two years indeed.