Daimler Trucks India Sales Up by 29% in 2015
Published On Jan 18, 2016
Daimler Trucks managed to increase its Indian market sales in the year 2015 by 29%. Its product sales rose from 9700 units in the previous year to 12500 units in 2015. New launches from the company contributed to its growth in the medium and heavy duty truck segment, where it witnessed a 7.1% increase in market share. The company has sold over 30000 BharatBenz vehicles in India since its foray into the Indian market in 2012.
The prime factor that is seen to have facilitated this growth is the introduction of heavy-duty BharatBenz 3143 in 2015. This machine is designed to work in mining and construction fields, and has received a considerably strong response from the public. Vehicles made in India, from marques such as BharatBenz, are also expected to boost growth in Asian and African markets.
In 2015, Daimler Trucks had begun exporting its commercial vehicles to over a dozen additional markets from the Chennai plant. Prior to this, its export operations reached more than 20 countries. Furthermore, the firm plans to release its FUSO trucks in more markets in the coming future. Globally, Daimler saw satisfactory sales performance in 2015 from its trucks business. It had sold over 5,00,000 units internationally, against 4,95,700 units in 2014. In Japan, FUSO Trucks saw a 4 percent growth in the Japanese market, having captured 20.7 truck market share regionally. However, the marque's performance in Indonesia was relatively below par, with sales down from 51,400 in 2014 to 29,400 in 2015. Yet, despite low overall sales, the company's market shares improved from 47.2% to 48.2%.
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