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Daimler Sets Up Regional CV Centre for ASEAN Region in Singapore

Published On Mar 07, 2016By Prashant Talreja

Daimler recently opened a regional commercial vehicle sales and service center in Singapore, which would serve as an anchor for its business across 18 countries in South-East Asia. The new center would cover all of the company's marques, including Mercedes-Benz and Fuso trucks. The company had chosen Singapore due to its thriving business atmosphere, along with its ideally positioned logistics in the region. A well trained, experienced workforce will be employed at the centre.

“In South East Asia we sold more than 40,000 commercial vehicles in the past year. That illustrates how important this region is for us already,” said Dr Wolfgang Bernhard, a member of the company's board of management responsible for Daimler Trucks & Buses. “And that importance will increase within the coming years: In the emerging countries of South East Asia the demand for trucks, buses and vans will rise continuously – and we are determined to participate considerably in this growth. That is the clear objective of our new regional center. As the innovation leader and logistic hub of this region, Singapore is the perfect spot for it,” he further added.

Daimler's commercial vehicle business touches 18 markets in the South East Asian region, including Indonesia, Thailand, Malaysia, Singapore, Philippines and Vietnam. Foreign direct investments (FDIs) in the region nearly doubled from 2007 to 2014, and currently, a rising transport demand from the emerging markets in the zone further fuels Daimler's business prospects. The company had rolled out a whopping 40,000 commercial vehicles in the region last year.

With the launch of this new center, the German major envisions more such regional customer centers to boost its global CV standing. Just earlier on, the company had established a regional center in Dubai, meant to cater to the Middle-Eastern region. And in February, it had replicated the feat with two regional centers for the African region, which bind together 50 markets in the vast continent.

See Also:

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Daimler Looks Forward to a Competitive Race in 2016

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