Daimler Opens Regional Commercial Vehicles Center in Dubai as a Base for MENA Countries
Published On Oct 30, 2015
Daimler has opened its first regional commercial vehicles center in Dubai, UAE, which will support 19 countries in the MENA region from Morocco to Pakistan. Daimler Commercial Vehicles Mena (DCV Mena) will handle the group's commercial vehicles portfolio in the region.
Speaking at the opening of the center, Dr Wolfgang Bernhard from the company's Board of Management made the following statement: “Our new Regional Center will allow us to respond even faster and better to the needs of our customers. It focuses entirely on the commercial vehicle business. We are convinced that this new setup is an important step to benefit further from the growth potential of this region in the sales and after-sales business.”
The regional center will manage sales activities in the markets of Afghanistan, Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Syria, Tunisia, UAE, and Yemen. DCV Mena is the first of six regional centers that Daimler is setting up around the world to bolster its position in the CV realm. It plans to establish similar bases in Africa, Southeast Asia and Latin America in the following few months. The regional center offers vehicles from Mercedes-Benz and FUSO. Roland Schneider, president/CEO of Daimler Commercial Vehicles Mena, said, “The new regional center is a clear sign of our commitment to the region. The markets of the Mena region are very important to us, and offer substantial potential for growth. Today's opening in Dubai therefore represents the next logical step.”
Daimler's CV ranges find their three largest markets in the United Arab Emirates, Saudi Arabia and Egypt. Together, these three markets account for nearly two-thirds of all sales in the MENA region. Sultan Ahmed Bin Sulayem, chairman of DP World, said, “As a world-class facilitator and logistics hub, we are committed to provide our customers all the support needed to make their operations seamless. Our conviction and approach is in line with the vision of Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to position Dubai as the most favored investment destination in the world.”
