Daimler Looks Forward to a Competitive Race in 2016
Published On Feb 24, 2016
Daimler is among the world's leading truck makers. The company commands a wide footprint in the heavy duty area, with many subsidiary marques such as FUSO, Freightliner and Mercedes-Benz. The year 2015 was a particularly good for the brand, with nearly half a million models being sold.
With the onset of 2016, the company is formulating plans to further bolster its market positions around the world. This new year poses a completely different landscape for the manufacturer, with a tighter market environment and numerous countries facing a slower economic flow. The brand has outlined its prediction and vision for the year, and has narrowed its aim to specific regions with a strong demand. It foresees a slight bulge in the market condition in Europe, while Japan is expected to remain in the same state as 2015. In the North American region, however, the heavy duty demand is set to shrink significantly, along with other badly hit markets such as Brazil.
“In this challenging environment, we are looking to stabilize our business at a high level by further strengthening our leading position and expanding our market shares,” said Dr Bernhard. “With our focus firmly placed on consolidating our technological leadership, our global market presence and our intelligent platforms, we are very confident to achieve this goal – for we have the right strategy and our strategy is bearing fruit.”
Daimler has acknowledged the need to keep pace with a rapidly changing global environment. In recent years, it has led the trucking world through far reaching technological overhauls, by introducing and incorporating brand new drive systems that redefine the trucking experience. It is among the handful of companies racing to build the world's first self-driving truck. Last year Daimler exhibited the first ever of such trucks on an open German road. Apart from this, the company implements a highly efficient connectivity system in its vehicles, which helps to ease both the driving and after sales experience. The company aims to further strengthen its technological standards this year, thereby enhancing its product reception in the global market. “120 years ago, we invented the truck – and we will remain pioneers in our industry in the future,” said the company's board member, Dr. Bernhard, proudly.