Daimler Launches 'Made in India' Fuso Trucks in South Africa

Daimler India Commercial Vehicles (DICV), has released its FUSO truck ranges in the South African market. This marks the 14th export market for these truck ranges in less than two years. The firm is testing the new territories by exporting light to medium-duty trucks to the country. In the future, the company plans to take more products to the market by using India as a manufacturing hub.

Erich Nesselhauf, MD/CEO of DICV remarked on the development, “To export to South Africa is part of our global growth strategy and we are well on track with our export business. The trucks for South Africa are proven vehicles in many markets and will enhance business potential for our South African customers. The vehicle demonstrates trusted quality, economic efficiency and functional design and is set to capture the African market. The success of DICV built trucks across markets shows our proficiency in manufacturing trucks in India and which are customized to meet the diverse industry requirements.”

DICV has also joined forces with MFTBC (Mitsubishi Truck and Bus Corporation) under the umbrella marque of Daimler Trucks Asia, which aims to harness the sales potential of the region to its fullest. They also plan to focus on the Indian market with its well established brand, BharatBenz, while MFTBC serves as an anchor for the growing demand in the Asian and African territories. Fuso today is a major brand in Asia and the Middle East, with successful business operations in over 150 countries around the world. The company said in a statement: “With a clear view on the growth potential in South Africa, DICV is in preparations to establish its presence in this region and will continuously add further markets to expand its reach.”