Daimler Inaugurates New Regional Center in Chennai
Published On May 23, 2016
Increasing its presence in South India, leading German manufacturer of commercial vehicles, Daimler, inaugurated a new regional center in Chennai last week. This new regional center for commercial vehicles is a part of a series of launches by the company that would enable Daimler to provide tailored products and services from a single focal point to markets in several nations in Southern Asia.
Wolfgang Bernhard, Member of the Board of Management of Daimler AG and responsible for Daimler Trucks & Buses, said that the Chennai wing was the last of six new regional centers in South Asia. “Within just seven months we have succeeded in realigning our sales and service organization in key regions of growth - close to our customers and with a clear focus on commercial vehicles,” he added.
The Chennai regional center will manage sales and services of several Daimler marquee products such as BharatBenz trucks, FUSO trucks and buses, and Mercedes-Benz trucks, buses and vans. The reach of the center will extend to Nepal, Bhutan, Bangladesh, Myanmar, Sri Lanka and Maldives.
Showing his enthusiasm towards the opening of the new center, Amit Bisht, Head of the Regional Center Southern Asia, said, “We are very positive about this region. Demand across our brands and product lines has already been favorable, and with our new setup we see great potential to capture additional sales for Daimler.”
Daimler has also recently inaugurated other regional centers for catering to markets in Africa, South East Asia and Latin America.
According to Marc Llistosella, President and CEO of MFTBC and Head of Daimler Trucks Asia, “The Regional Centers are an excellent example of how Daimler Trucks Asia directly benefits from the global reach of our parent Daimler.” He also reflected on the company’s belief that the regional centers all over the world will boost exports from Japan as well as India.