Daimler Commences Production of FUSO Truck Range in Kenya
Published On Mar 14, 2016
Daimler has started the production of FUSO trucks in the African state of Kenya. The corporation is working along with its local venture partners Simba Colt and AVA to run its commercial vehicle business in the country. The assembly will be taking place in the AVA assembly plant in the coastal city of Mombasa.
Just recently, Daimler had bolstered its presence in Africa with the set-up of two regional centers, of which was one in Kenya. Located strategically at the capital city of Nairobi, the center was meant to aid the company's business flow to nearly 41 markets in the entire continent.
“This start of production in Kenya underlines our commitment to further developing the African market as part of our global growth strategy. It also marks another significant development of Daimler's business on the continent just weeks after the grand opening of the Daimler's regional center in Nairobi, which brings us closer to our commercial vehicle customers in East, Central and West Africa,” said Marc Llistosella, the head of Daimler Trucks Asia.
The FUSO 2523C heavy-duty truck was incorporated into the AVA assembly plant's portfolio in just five months, a record time for the company. More models from the range are in the process of being integrated into the production process.
“We have been successfully exporting completely built-up all-new robust FUSO vehicles from India for almost three years - and now we enter the next stage with the assembly of vehicles in Africa, for Africa,” said Erich Nesselhauf, Managing Director of Daimler India Commercial Vehicles.
Daimler AG is a global auto-maker based in Stuttgart, Germany. The company has a business footprint that spreads across the globe, with a variety of marques and subsidiaries ranging from Mercedes-Benz and FUSO to Bharatbenz here in India. The company has a dominant presence in the commercial vehicle sector, currently the second largest truck maker worldwide.