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BlackBerry Unveils Advanced New Tracking Platform to Boost Fleet Efficiency

Published On Apr 04, 2016By Prashant Talreja

BlackBerry recently brought out a new tracking platform that aims to boost connectivity and logistics among truck fleets. The company had unveiled the product recently at the Mid-America Trucking Show in Louisville, Kentucky.

Labelled 'BlackBerry Radar', the system aims to enhance efficiency, improve delivery timing and reduce chances of theft. It involves a relatively easier infrastructure for maximised performance and productivity.

“BlackBerry Radar is fully integrated and provisioned, so customers can hit the ground running. Within minutes of installing our tracking device, users can access timely information on their assets to help make agile decisions that can dramatically improve an organization’s profitability. And because BlackBerry Radar is cloud-based, it offers the ultimate in convenience. All you need is a smartphone, tablet, or computer equipped with a web browser, and you can access information for real-time decision-making—wherever you are, and whenever you need it,” said Derek Kuhn, senior vice-president for BlackBerry's 'Internet of Things' Platform.

The BlackBerry Radar system comes along with a self-powered tracking device that is built on the company's so called 'Internet of Things (IoT)' platform. It has been incorporated with cloud-based apps that help to keep the driver updated on the details of the drive.

“The expansion of IoT solutions is a key catalyst in the current transformation of the global freight shipping market, the importance of which has not been seen since the worldwide embrace of intermodal containers. The ever-improving capabilities and costs of connected sensor systems have made tracking the precise location of assets, real-time monitoring of their detailed physical condition, and associated data analytics the basis of a new gold standard for the industry,” said Andy Castonguay, the principal analyst at Machina Research.

According to reports, the new BlackBerry Radar system is scheduled for release later this year.

See Also:

Heavy Duty Segment Booms in March, Robust Growth for Industry Leaders

Report from ICRA Foresees Around 10% Growth for Auto-Components Industry this Year

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