BharatBenz Starts Dealership on Wheels
Published On Feb 20, 2017
Taking innovation in terms of customer approach a notch higher, BharatBenz has started mobile dealerships, the first of its kind in the country. Through these innovative and unique dealership on wheels, BharatBenz will be attempting to entice customers and increase its sales numbers.
The mobile dealerships have been built in tractor trailers and the vehicles provide all basic amenities available in a standard dealership. Apart from being dealerships on the move, the tractor trailers also act as a full-fledged workshop.
Tastefully designed and well-lit, the truck interiors house a customer/driver lounge area, complete with a luxurious sofa set and television. The truck also boasts of standard table and chairs, ample drawers and cabinets for storing files and other things, a washroom and a repair and reconditioning section.
The mobile dealerships will bring the entire range of BharatBenz trucks and buses at the doorsteps of potential customers. This new move will also help the brand strengthen its position in the domestic market.
BharatBenz is known in the trucking industry for its unique initiatives such as reaching out to truck drivers on Diwali last year. The brand, again for the first time, partook in Ice Road Trucking, a television show by History TV18, where three Indian celebrities drove BharatBenz MD IN-Power 1214 trucks on the highest and most treacherous roads in the Ladakh region in India.