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BharatBenz sold 14,222 trucks in 2021, looks to further accelerate business in India

Modified On May 26, 2022 01:04 PMBy Trucksdekho Editorial Team

The company registered significant growth across key business areas including trucks, buses, parts and exports in the calendar year 2021. 

Daimler India Commercial Vehicles, the makers of BharatBenz Trucks, announces a successful year of business in 2021 achieving high growth across its key areas of operations in India like trucks and buses, parts and also export.

The company registered a 48% uptick in wholesales in 2021 with a total sale of 14,222 trucks in the calendar year. Despite significant headwinds coming from the supply chain, rising input costs and the impact of the pandemic, the company witnessed a 125% growth in exports last year, its highest-ever, and also highest-ever sales of parts.

According to Satyakam Arya – Managing Director & CEO, Daimler India Commercial Vehicles, “2021 was a remarkable year for DICV. We turned challenges into opportunities and achieved more than what we targeted. Despite supply chain headwinds, rising input costs, rising fuel prices and the impact of the pandemic, we closed the year with a 48% increase in domestic wholesales and achieved highest-ever growth in exports of trucks, buses and parts. Our gritty performance was a result of meticulous planning and execution. DICV and BharatBenz complete 10 years in the Indian market in 2022 and we are geared up for a sustainable growth this year”

A Decade and More

This year, BharatBenz has completed a decade since starting sales in India and aims to penetrate the market deeper. In order to do this, continues investment is being made in expanding its sales and service network for BharatBenz across India and exceeded 270 touch points in 2021. The truck maker is expanding its network footprint further to multi-tier markets in India as part of its planned outreach for BharatBenz.

After a decade, BharatBenz is shifting gears towards a technology-focused future with sharp out-of-the-box strategies that are crafted to give the company a new scale and newer target customer groups. This will be driven by the newly set up DICV Transformation Office and a Global Capability Centre (GCC) that will drive strategic projects that are transformational in nature, with an aim to multiply and enhance revenue streams.

According to BharatBenz's leadership is redefining its mid and long term strategy keeping in mind the nature of the market of the future, and the opportunities that come along with it. The strategy for the near-term is based on in-depth studies of consumer trends, the growth curve of the commercial vehicles industry and the technology that is necessary to enhance products, engineering, customer satisfaction and reduced total cost of ownership (TCO).

“We have entered 2022 with great confidence and we expect this year to be even better than the last couple of years, without ruling out unexpected challenges. 2022 is also a significant year for us as we start a new decade in the Indian market with fresh thinking and out-of-the-box strategies for a new paradigm in mobility”, added Arya.

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