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BharatBenz North East dealers cross 1000 truck sales mark. 

Published On Mar 22, 2021By Trucksdekho Editorial Team

Tapping the potential of North East India, BharatBenz has been aggressively expanding in the region with substantial investment in its sales and service network across all the states.


Abutani Trucking, an authorized dealer of BharatBenz trucks in Assam since 2017, has crossed a sales milestone of delivering 1000 BharatBenz trucks to customers in the North East. 

BharatBenz tankers and mining applications are highly popular among customers in the regions, and they have gained customer trust for reliability, safety and superior mix of features. This sales milestone is a underlines the growing customer acceptance and confidence in BharatBenz products. Abutani Trucking provides sales and service for the complete range of 9-49 tonne BharatBenz trucks including 1015R2823C, 1217C among others.

According to Rajaram Krishnamurthy, Vice President, Marketing, Sales & Customer Service at Daimler India Commercial Vehicles, “The North East region has a high demand for tipper trucks and that has helped us increase our market penetration. With a product portfolio offering best-in-class features, excellent safety, swift servicing, and smooth driving, BharatBenz is quickly becoming the CV manufacturer of choice.”

Like BharatBenz’s global customer service standard, Abutani Trucking has been serving local customers with superior service and support. As the volume of BharatBenz truck continues to increase, the dealership is aiming to expand its service network further to serve the customers better. The plan is to set-up new outlets in cities like Dibrugarh, Barpeta and Numaligarh.

Network Expansion Key Focus

BharatBenz is not just bringing modern and segment-defining trucks to the Indian consumer, but also remains focused on offering equally compelling sales and service experience. To keep trucks running almost all the time to help the higher truck utilisation and efficiently run the truck fleet, the company is committed to expanding its pan Indian service network to become closer to the customers. 

In 2020, the company inaugurated 10 new dealerships in a single day, taking total touchpoints beyond 250 and increasing servicing capacity by 13,000 vehicles a year. In the North East region of Indian, BharatBenz has set-up a network to states including Assam, Meghalaya, Arunachal Pradesh, Mizoram, Nagaland, Manipur and Tripura.

Skilled Manpower 

BharatBenz has set a benchmark in providing a highly skilled and experienced workforce to every sales and service touchpoint in the pan-India network. The trained manpower understands the diverse needs of the customers and provides impeccable onsite services. It comes well equipped with high productivity tools, advanced guided diagnostics, and mobile service vans.

The dealerships offer a series of advanced services like cashless zero-depreciation insurance, full maintenance contracts, extended warranty, 24x7 roadside assistance, vehicle tracking systems, and driver training.

Also Read

BharatBenz 1015R+ Cargo Truck: Product Review

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