BharatBenz join hands with CERO to bolster new truck sales

The partnership aims to offer a sustainable, robust and hassle-free service to customers looking to scrap End of Life commercial Vehicles (ELV) and replace them with new BharatBenz trucks.

Daimler India Commercial Vehicles (DICV), the maker of BharatBenz trucks entered into a strategic partnership with CERO, a scrappage and steel recycling facility owned by Mahindra MSTC Recycling (MMRPL). CERO is India’s first organized automobile recycling initiative, introduced to reduce carbon footprint using eco-friendly methods of recycling metals from ELVs.

This partnership aims to offer robust support and hassle-free service to owners, helping them to scrap their End of Life (ELV) commercial vehicles and replace them with new BharatBenz trucks. DICV aims to provide an end-to-end solution to customers for scrapping their old trucks right from the process of vehicle valuation up until the receipt of CoD (Certificate of Deposit). 

BharatBenz reckons the importance of scrappage as the first step towards reducing carbon footprint and old, polluting vehicles from Indian roads, which is the need of the hour. And thus, providing an opportunity to customers to replace their old fleet with new, BSVI BharatBenz trucks, manufactured locally in India with a high standard of safety, quality, comfort and state of the art technology. The company anticipates a high potential for new truck sales with the effective implementation of the Scrappage Policy. 

Curbing Pollution

Amongst the world's 10 most polluted cities, three are from India with vehicular pollution contributing nearly 15-30%, especially in cities such as Mumbai and Delhi NCR. Vehicle scrapping facilities will help gradually phase out unsuitable and polluting vehicles in a sustainable way, and give a boost to new vehicle sales.

BharatBenz dealerships can now take advantage of CERO’s platform in scrapping customers’ ELVs. The dealership teams have gone through rigorous training and documentation support to ensure smooth operations. This collaborative effort will also enable the dealerships to expand their service base, attract customers and contribute to green initiatives.  

Eyeing Expansion

CERO is India’s first government-authorized recycler for motor vehicles built on the PPP model, focused on achieving zero pollution while vehicle recycling with a presence in over 20 cities. CERO has plans to have a presence in 30+ cities within the next 8-10 months, and the arrangement with DICV is going to focus on making the entire process hassle-free for customers and strengthen the reach and benefit all the customers who are looking for solutions for scrapping their old vehicles and replacing them with DICV vehicles.

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