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BharatBenz Grows by 30% in M&HCV Sales during First Quarter

Published On Aug 01, 2016By Prashant Talreja

World’s largest commercial vehicle maker Diamler’s Indian arm BharatBenz has been picking up the market quite swiftly in the country. Its M&HCV vehicles are now becoming the first choice of buyers over marquees Tata and Ashok Leyland. The reason behind its surge in the sales is high gradeability in higher gears, low maintenance and overall power packed performance. In the first quarter of current fiscal year 2016-17, the company has registered double digit growth of 30 percent in the M&HCV segment.

The company managed to sell 3,900 units compared to 3,000 units in first quarter of last fiscal year. However, the sales in January to March quarter stood at 4,000 units. The market share has grown to 6.2 percent from what was 5.6 percent last year. It is also to be noted that the overall sales in M&HCV segment has increased by roughly 10,000 units during the June quarter. The sales number stood at 63,049 units from 53,332 units last year same quarter.

A company spokesperson said, “At BharatBenz, the second quarter 2016 once again showed double-digit growth over the previous year’s Q2.The key drivers were the new generation of medium-duty trucks we introduced earlier this year, and our heavy-duty construction vehicles, including India’s strongest indigenised construction and mining truck, the BharatBenz 3143CM with 430 HP. Besides medium-duty haulage and heavy-duty construction vehicles, our sales of tractors also developed favourably.”

He further added, “Our focus remains on the sustainable development of our business, driven by the aim to give customers the best value for their money in the industry. This includes further growth in domestic sales and expansion of our sales and service network, as well as in our exports business under the Fuso brands. For Fuso exports, we will add more than 10 markets in 2016 alone, adding to the existing 20-plus markets in Africa, the Middle East, Asia and Latin America.”

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