The Hinduja Group-owned commercial vehicle maker showcased its entire range of innovative products, services and dealer initiatives at its annual Global Conference 2018 held in Chennai.
Ashok Leyland, the Hinduja Group flagship, had
its Global Conference 2018 on 18 April 2018 in Chennai, Tamil Nadu, where it
displayed its wide spectrum of vehicles and a variety of innovative products
and industry-leading solutions for the commercial market. The company, which
has transitioned smoothly in the last few years from being a mere maker of
commercial vehicles to a mobility solutions provider for the international
automotive market, also revealed its plans for the coming year at the three-day
Of the wide array of trucks, LCVs, school buses, and tippers on display, the most significant ones include the Russia-spec Euro 5 Boss 1223 (LHD), the 10T Guru with 17 feet HSD, and the 41T fully-built load body unitized bearing. Ashok Leyland’s passenger-carrying buses included its Alpha, Pearl, Oyster and Falcon models. For the armed forces, the vehicle maker had theLSV, MBVP, Simulator and the rugged Guru 715 on display.
Noteworthy among the indigenous innovations
that Ashok Leyland has found success with are the Intelligent Exhaust Gas
Recirculation (iEGR) for BS-IV engines and the Digital Market Place (DMP).
“Last year has been a good year for us. What
differentiates us is that we did it on the back of our innovations like the
iEGR technology. It has proved its mettle across the markets and the customers
have placed their trust in us. Another innovation - the Digital Market Place -
since its launch in August 2017, has become extremely popular with our fleet
owners with more and more users getting on to the platform, deriving benefits
of our digital technology,” said Vinod K Dasari, Managing Director, Ashok
Leyland at the event.
After a fairly satisfactory year where it had
to fend off various challenges in the market, Ashok Leyland is bullish about
its growth prospects for the coming financial year and beyond. Last year, the
ban on sale of BS III vehicles at the beginning of the year, the introduction
of GST (goods and services tax) and ‘acerbic competition’ through ‘irrational
discounting’ had all combined to make it a challenging year for the company,
Talking about the company's plans, Dasari
mentioned that the company has earmarked a Rs 1000 crore plan for 2018-19. This
includes the setting up of a factory in Andhra Pradesh, which would cost
roughly Rs 200 crore. It will be able to manufacture not just buses but trucks
and even electric vehicles too. The company is also poised to launch vehicles
equipped with left-hand-drive capability to serve newer markets.