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Ashok Leyland Launches New Campaign

Published On Jan 10, 2023 04:28 PMBy Trucksdekho Editorial Team

Reiterate commitments to transforming lives through mobility

Ashok Leyland, India’s top commercial vehicle manufacturer, introduces its new brand tagline “Koi Manzil Door Nahin”. Marking the beginning of the 75th year of operations in the country.

Being at the forefront of the Indian automobile industry, Ashok Leyland has been the mobility solution provider for transporting people and goods to their destinations, ensuring a reliable ride, since 1948. From manufacturing India’s first double-decker bus to creating the first hybrid-electric vehicle in the country, Ashok Leyland has helped millions of people move closer to their dreams and, in the process, turned many dreams into reality.

The trusted Ashok Leyland brand believes that there are destinations (Manzil) still to be conquered and more dreams to be achieved for all its stakeholders and for the company itself. The new positioning celebrates the journey that Ashok Leyland has had so far while preparing for the one that lies ahead. ‘Koi Manzil Door Nahin’ is the embodiment of these journeys and their philosophy. Each accomplished milestone serves as a reminder to Ashok Leyland and to the millions who use the vehicles daily that with the right partner by your side, no dream is too far.

Unveiling the new tagline, Dheeraj Hinduja, Executive Chairman, Ashok Leyland, said, “I am delighted to launch the new brand positioning for Ashok Leyland “Koi Manzil Door Nahin”. This is an embodiment of what we truly believe – which is, our customers come first and everything that we do is to enable our customers transform their lives and move closer to their dreams and goals through our innovative products and services. In this current environment where everything seems so volatile, we want to reassure our partners and customers, that with us, no dream or destination is too far. We are by their side, like we always have been.”

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