Ashok Leyland launches Digital Marketplace Apps, eyes 1000cr Revenue
Published On Aug 21, 2017
The four apps will enlist certified mechanics and cater to the aftermarket needs of customers.
Ashok Leyland, the second largest M&HCV manufacturer in the country, has launched a digital marketplace that comprises of four smartphone apps and caters to the aftermarket needs of its customers. The CV manufacturer is betting big on the digital market place and expects the aftermarket services to bring in Rs 1,000 crore worth of revenue in the next three years.
The four apps introduced are:
1. iAlert
This app allows owners to track and trace different parameters of the vehicle in real time. In case of an issue in any of the monitored vital parameters, the app sends an alert through the app. This app also allows users to group parts of fleets.
2. Service Mandi
Service Mandi connects owners to certified AL mechanics irrespective of the CV’s location. One can also check the live status of the repair on the app. It also lets CV owners make payments digitally.
3. E-diagnostics
To ensure fast diagnostics and provide visual instructions for repair, the E-Diagnostics app comes bundled with a Bluetooth on-board diagnostics device. The error in the vehicle can be easily identified and pinpointed to the mechanic for fast and easy repair.
4. Leykart
The fourth and final piece in the digital marketplace infrastructure, Leykart ensures round the clock availability of genuine spare parts along with on the spot delivery from the nearest depot.
At present, as much as 60-70 per cent of Ashok Leyland CV owners choose to service their vehicles by third party unauthorized service centres majorly due to the lack of authorized centres near the location of breakdowns that occur in remote areas. Moreover, due to the remote location of such breakdowns, CV owners aren’t able to source authentic spare parts. The company expects to tackle all such bottlenecks through Service Mandi and Leykart apps.