Ashok Leyland in partnership with Mahindra First Choice Wheels targets the used truck market
Published On Apr 18, 2022
The Chennai based firm plans to modernise the used truck market by offering digital tools and technologies to ease the buying and selling of trucks in the highly unorganized pre-owned truck market in India.
Ashok Leyland- India’s top truck makers today signed an MOU with Mahindra First Choice Wheels to launch an exclusive hybrid ecosystem for its used commercial vehicle business. The digital platform will facilitate the exchange and proper disposal and purchase of old commercial vehicles.
With the entry into this segment, Ashok Leyland aims to streamline the used vehicle market by leveraging its digital ecosystem, its existing and potential channel partners for physical interactions in over 700+ Parking Yards spread across the country, and other advanced technologies. Through effective and efficient processes, the company will bring more transparency into this space thereby increasing options to reduce the number of old vehicles plying across the roadways of India.
The customers will also have access to other value-added services like iALERT telematics solution, Driver SAATHi skilling solution, valuation, breakdown services, fuel solutions, etc. through various digital solutions offered by Ashok Leyland. The Pre-owned or re-purposed vehicles sector is experiencing exponential and consistent growth since the beginning of the pandemic due to the increase in the waiting period for vehicles and financial challenges. Through facilities like an exchange, disposal, hybrid, and special vehicle inspection, the platform aims to become the first choice amongst the customers considering an exchange of their vehicles. This will create an opportunity for Ashok Leyland to reach as many fleets and single truck owners across India, as possible.
In the fast-moving world with exponential economic growth, customers are always looking at keeping their fleet upgraded and plan to exchange and dispose of the vehicles after 4 to 7 years, which then fuels the secondary sales as used vehicles. Ashok Leyland offers the best of both the worlds of new vehicles as well as used vehicles through its unique exchange schemes, thereby living its brand philosophy of Aapki Jeet. Hamari Jeet, continuously adds value to customers, throughout the life cycle of the vehicle, adding to their overall business profitability.
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