Ashok Leyland AVTR Heavy Trucks: Production Landmark
Published On Oct 22, 2022 10:30 AM
Rolls out 100,000th truck within 30th month since launch
In 2020, when the Indian automotive industry made a big technological transition with the BS6 norms, Ashok Leyland - India’s second-largest heavy truck maker decided to rejig its entire truck portfolio to not just meet the new stringent emission norms but get futuristic.
And that is how the firm introduced the highly advanced, technology-laden, innovative trucks under the pathbreaking AVTR modular platform - a first-of-its-kind concept in the Indian commercial vehicle industry. The AVTR trucks catering to a variety of medium and heavy cargo shipping, mining, construction, and haulage applications since then helping redefined India's overall trucking industry with overwhelming customer response. As the BS6 truck started to ply on Indian roads the whole industry has transformed with the new generation, modern trucks equipped with advanced electronic engines that are highly powerful and reliable, thus further improving the performance of the fleet.
Fast forward 30 months, Ashok Leyland just announced the production milestone of the AVTR trucks- reaching the 1-lakh mark. This landmark underlines the customer's confidence in its trucks that are running across India’s length and breadth- trucks, tippers, and tractor-trailers across all the key tonnages.
According to the firm, the AVTR trucks are India’s first indigenously developed modular platform, introduced that enables a variety of axle configurations, loading spans, cabins, suspensions, and drivetrain options on a single platform. The AVTR platform truck allows customization to customers’ needs and applications. The platform comes with the next-generation i-alert fleet management system with remote diagnostics providing increased safety, higher reliability, durability, and superior driver comfort.
Commenting on the production milestone, Dheeraj Hinduja, Executive Chairman, Ashok Leyland said, “We are proud to have achieved this significant milestone. Ashok Leyland has always been ahead of the curve and leading the CV industry in product technology and innovation. The customer-centric AVTR has taken our customers to the next level of trucking and they are reaping the benefits of modularity. Since its introduction, the AVTR platform has been crucial for us and has helped us capture a sizable market share in the market. AVTR has successfully helped customers improve Total Cost of Ownership (TCO) including best in class operation and maintenance cost. This backed with the extensive service network, is giving our customers a huge advantage. We are grateful to all our customers and partners for their continued support.”
AVTR's heavy-duty truck platform enables customers to configure vehicles that are best suited to their applications and business needs. This accomplishment places Ashok Leyland on the map of the world's top CV manufacturers.