All-New Tata Prima 5530.S BS6: Key Features and USPs
Published On Mar 31, 2020
Tata Motors' facelift Prima 5530.S unveiled last month in the Auto Expo. We take a closer look at this most premium product, likely to be commercially launched soon.
Taking a step closer to the revamp of the heavy-duty range of trucks, Tata Motors unveiled its new product range at the Auto Expo. The new products are more than just BS6 complaint as the firm is giving a completely new design language along with modern aggregates to make a compelling product offering to its customers.
The new emission vehicles are likely to cost more to the customers, Tata Motors being the market leader is trying to offer more to its customers by compensating the increased cost by helping the customer earn more. The company unveiled a range of medium and heavy-duty trucks at the Auto Expo 2020.
Importantly, the market leader has given a facelift to its premium Prima range of HCVs after almost several years of its commercial launch. The new premium Prima facelift 5530.S showcased at the expo comes with a power-packed drivetrain of ISBe 6.7L- BS6- 300 HP engine and G1150 gearbox known for its robust durability and reliability.
The Prima 5530.S is designed precisely to deliver high performance in terms of fuel efficiency and superior total cost of ownership. The new Prima Facelift comes with state-of-the-art next-generation cabin and appealing front design with refresh exteriors, Tata Trust bar and interiors almost resemble that of a car; like the ergonomically designed stylish dashboard.
-Anti-fuel theft feature, maintenance-free rubber bush at front suspension with improved durability
-Best-in-class engine oil change intervals, air less DEF (AUS 32) injection for enhanced fuel efficiency
-Electronic stability control (ESC)
-Rear park assists with camera
-Hill-start Assist (H.S.A)
Segment leading USPs:
-Powerful Cummins Isbe 6.7l - 300hp engine
-An optimised drivetrain to give an enhanced total cost of ownership to the customer
-Multimode fuel efficiency adaptation through Gear shift Advisor (GSA)
-Tilt & Telescopic steering column
-Shock-resistant soft-touch steering wheel with steering wheel-mounted switches
-Foldable twin accommodation co-driver seat and mechanical suspended seat, front headbox
-Washable molded soft trims
-New-generation dashboard with enhanced utility spaces (with dual glove box)
-Steel aero corners for reduced service cost and improved reliability
-Next-gen TFT Instrument cluster
-All-new 7-inch touchscreen infotainment system with Android connectivity
-Projected headlamps with LED DRLs and intergraded cornering lamps
-Advanced Emergency Braking System and Lane Departure Warning System
The above mention features and UPS make the Prima a truly global truck with the most advance technologies loaded into the truck for the Indian truck consumer. Tata Motors also offers a customised solution to customers where he can pick and choose the most suitable features within reasonable cost.
The Prima 5530.S is ideal for applications for transporting rated load of the cement bag, steel coil, industrial goods, white goods, containers and FMCG product across the length and breadth of India. Being a market leader, Tata Motors always set the benchmarks in the Indian trucking industry, and the all-new Prima 5530.S tick all the right boxes.