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Akshay Kumar to be Face of Tata Motors Commercial Vehicle Business

Published On Dec 27, 2016By Lisa Pradhan

Looks like top commercial vehicle brands are set to continue their star studded liaisons. After Ajay Devgn lent a glamorous edge to Mahindra Blazo, Tata Motors has now roped in Bollywood superstar Akshay Kumar to represent its entire range of commercial vehicles. India’s leading CV giant today announced the appointment of Akshay Kumar, as the brand ambassador for its commercial vehicle business unit.

Fondly called as the ‘original Khiladi’ of Indian cinema, the actor will make his blockbuster entry in this new role at the launch of Tata Motors’ latest offering in commercial vehicles, slated in January 2017.

Tata Motors’ association with Akshay Kumar for commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.

Mr. Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors, said, “We are delighted to announce versatile and reliable Bollywood actor Akshay Kumar as the new face of Tata Motors’ Commercial Vehicles Business Unit. Akshay embodies dynamism, popularity, machismo, performance and style. More importantly, he blends well with the core values of trust, reliability, responsibility and good leadership of Tata Motors’ Commercial Vehicles Business. We are confident that Akshay’s popularity will further help complement and articulate the future direction of the Tata Motors commercial vehicles brand.”

Speaking on the association, Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tatas and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot.”

The most popular brand in the commercial vehicle space in India, Tata Motors caters to different product ranges starting from sub 1 tonne to 49 tonne load applications. Tata Motors has also been credited with starting the small commercial vehicle segment in India with the introduction of the Ace mini truck in 2005.

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