Bajaj Auto is India's oldest and largest three-wheeler makers, as the company pioneered the ubiquitous auto-rickshaws in the country. Despite fierce competition by rivals, Bajaj Auto continues to retain leadership in these last-mile vehicles. Bajaj Auto is synonymous with the auto-rickshaw and dominates the passenger segment with nearly 65 percent market share. Besides the stronghold on the domestic 3W market, Bajaj has aggressively expanded into the overseas market and exports 3W to more than 50 countries. The company is the largest exporter of 3W for many years and is looking to enter many new markets. After the 3W, the company has bought another disruptive product, the last-mile-four-wheeler, and India's first quadricycle, the Qute, offering a more robust, safe, and valuable value money option to the 3W owners. To serve its customer better, Bajaj Auto has expansive sales and service networks across the remotest part of the country. Despite decades-old leadership, Indian 3W buyers remain loyal to the reliable Bajaj auto rickshaws.