Ashok Leyland was established as Ashok Motors in the year 1948 and later rechristened to Ashok Leyland in 1955 after collaborating with British Leyland Motors under Hinduja Group. The automaker offers several products in its range of commercial vehicles from trucks and tractors to tippers and mini-trucks. Amongst the most popular models, Ashok Leyland DOST+, Ashok Leyland 3718 IL and Ashok Leyland 3118 IL have taken the brand image to a whole new level. The price of Ashok Leyland trucks in India starts from INR 8.55 lakh, Ashok Leyland tippers from INR 14.30 lakhs, Ashok Leyland tractors from INR 18.85 lakh while that of Ashok Leyland mini-trucks starts from INR 5.33 lakhs (all prices ex-showroom). The company already started migrating to BS-IV standards in 2010 and has successfully implemented the technology across its range of vehicles.